In business, you should try your best to avoid “rolling the dice.” If there’s a way to avoid randomness, you should go through with it. Leaving things up to chance is a great way to build a business on weak foundations. Consistent growth means you’ll need predictable systems. And your marketing is no exception. In…
Whether in life, business, or even nature itself, adaptability is key to surviving in the long run. It’s not the strongest animals that survive the longest, or the largest trees that thrive through the rough seasons; the thing that makes up a strong creature is how flexible it is. And this pattern is true for…
Lots of people in business talk about the importance of client retention, and it’s true, learning to keep your current clients happy is crucial to business success. But in order to run a sustainable business, you need a way to keep bringing in new clients as well. And in the current age, there’s one aspect…