We had the pleasure to sit down with Dr. Jay Breitlow today who’s a student of his own practice, constantly pushing the boundaries of what is possible with his marketing, his systems and his growth. Jay has coached with Full Circle for many years and came to us inquiring about a practice…
Marketing, advertising, lead generation; it’s all just different wording that means the same thing. It paints a picture to convince a potential customer that they need what you have, even though they may not fully understand, yet, why they need it. …like when diet soda’s want to pretend there’s no sugar in your drink.…
A provocative question for sure, so before I get even more hate mail than I already get …… 🙂 Let me explain the context for this question. There is no question in my mind that B.J. Palmer was a phenomenal leader and led the chiropractic profession through some dark and tumultuous times. There…
Rule of Thumbs are a very common practice in the area of valuing businesses. Many times we hear clients ask us what the difference between our specialized chiropractic practice valuations and the “standard chiropractic practice valuation formulas” or rules of thumb that we hear about. Rule of Thumbs are largely errant and inaccurate in all…
A 5200% ROI Case Study on Dr. Jay Breitlow, by Dr. Jay Breitlow When was the last time you had an investment with a Return on Investment of 5,200%? I hear you, a return on my investment of 5,200%?!??! I don’t believe it and I won’t read any further. But before you close your…
“What is my practice ACTUALLY worth in this market? Is the question I was asking myself when I considered for the first time that the practice that I built for 17 years with my blood and sweat (not actually a whole lot of blood) was going to be put on the market soon as I transitioned into…
Notwithstanding what most chiropractors have been taught and how most operate, your primary function as the owner of your very own chiropractic practice is NOT as the chief deliverer of chiropractic care, as much as your innate tells you it is. Your primary function is running a business… more specifically it is the acquisition and…
As a chiropractor, your life has been dedicated to serving your community to the best of your ability. It is an investment of time, energy, money, sweat and sacrifice starting with the many years of schooling right through to the early starts and full days in practice. So naturally, when the day arrives when it…
You have served your community well. You have kissed the babies, adjusted the mayor, helped minor hockey teams, spoken to the Girl Guides, done lunch and learns for the Kiwanis and Golden Age club ……….. you have served your community well. Now it is time to think more about you and your spouse and what…