When we’re in the world of marketing, there are two big avenues to explore:

Organic traffic vs paid reach.

When you’re first developing a marketing plan for your business, it’s essential to understand both of these avenues because each has some huge benefits that come with it.

Every practice has its own unique needs, and one may be a better focus for you.

That’s why, in this video, I want to cover the pros and cons of both organic and paid marketing on social media.

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