Did you know Youtube gets 4,950,000,000 video views per day?! Video is not the future of marketing, it’s the present. When people want the answers to something they Google it; and because Google owns Youtube, they rank videos fairly well. With that being said, Facebook hasn’t been sitting idle,…
“After millions of dollars in revenues and a crazy journey, is there anything you regret along the way?” said the interviewer on the podcast. “I wish I started building my personal brand sooner.” replied the podcast interviewee whom I cannot remember. While I cannot remember the podcast details, I do have this…
Not again! Your CA arrives late to work and is completely unprepared for serving the boat load of clients you have in your appointment book that day. As you reflect on her performance of late you realize that they have been botching appointment times, not finishing paperwork, and missing critical reminders for you to stay…
Marketing, advertising, lead generation; it’s all just different wording that means the same thing. It paints a picture to convince a potential customer that they need what you have, even though they may not fully understand, yet, why they need it. …like when diet soda’s want to pretend there’s no sugar in your drink.…
A provocative question for sure, so before I get even more hate mail than I already get …… 🙂 Let me explain the context for this question. There is no question in my mind that B.J. Palmer was a phenomenal leader and led the chiropractic profession through some dark and tumultuous times. There…
Rule of Thumbs are a very common practice in the area of valuing businesses. Many times we hear clients ask us what the difference between our specialized chiropractic practice valuations and the “standard chiropractic practice valuation formulas” or rules of thumb that we hear about. Rule of Thumbs are largely errant and inaccurate in all…
A reputation is something you take your entire career to sculpt, but can be squashed in a minute like a pumpkin on November 1st. More and more people are not opening their wallet to local service providers before checking 3rd party endorsements, making your online reputation more and more valuable. However, when it comes to…
Problem #1 Marketing for Chiropractic is about sharing your gifts to the world in a way that is authentic to the doctor and allows for the community to fully understand who you are and what you do. Most doctors are not very good at marketing and we are on a mission to change this so…
Chiropractic Marketing is set back because of these next 3 problems The average person on the streets STILL think that Chiropractic is about cracking necks and spines. This video will help the Chiropractic industry by showing the solutions to this major problems. This is because of the LACK OF EDUCATION in the industry. This is the myth…