“Well, the phone was answered by the second ring, voice on the line was pleasant, introducing your office name and personal name so I knew I had the right office, any hesitations I had about scheduling to come in were washed away within seconds as I felt like this is where I was meant to…
“If you were really my friend you wouldn’t need me to sign the contract” she stated emphatically. “Damn” I thought to myself. “Maybe she is right. Maybe I am being a hard ass about this associate contract. She is my long time friend so maybe I should just relax and flow with it. After all…
If this was written 10 years ago, it would be in a physically published book, in your hands, and have VERY different words following this statement. The way we connect with our audience and future new members has changed drastically in the past decade, so here we find ourselves updating the old format of what…
February is the month of LOVE. …Plus harsh winds, snow squalls, and wet socks… at least where I live! Those are excellent reasons to put an emphasis on showing your clients you care by warming their hearts……. and their socks. 🙂 We are going to explore 14 different ways you can put some creativity into…
Revenue is revenue, whether it comes from new patients or existing ones. And it’s been proven that it costs 5x more to acquire a new patient rather than retaining an existing one. Therefore the path of least resistance (and maximized profits) lies in harvesting the gold in your own backyard. Let’s take a look…
Look, nobody outside of Hollywood really looks their best on camera. It’s awkward filming a video of yourself, but I believe it can do great things for your chiropractic marketing if you’re willing to brave the front-facing camera on your iPhone. Here are 7 reasons why you need to get over your camera shyness and…
Whether you’re competing with 30 other chiropractic offices in your city, or you’re the only one in town, you need a way to make noise and be noticed. People LOVE coming together and sharing an experience with others, which is why you should make it easy for them to be able to do so. “Chiropractic…
“Birds of a feather tend to flock together” is the old cliche and I have found it to be very true in my life. Therefore if you enjoy the people you are working with in your practice, does it not make sense to attract more of those same people into your practice? Now if you…
As I travel and consult with chiropractors I am continually amazed by how few of them understand the concept of “cluster booking!” Cluster booking is actually based on a construct in quantum physics called harmonic resonance! What the construct of harmonic resonance states is that different aspects of matter have varying energy “signatures” or harmonic bands…